The Global Fight Against Junk Food: Parents from Kenya to Nepal Share Their Struggles

The menace of industrially manufactured edible products is truly global. While their consumption is especially elevated in developed countries, constituting the majority of the average diet in nations like Britain and America, for example, UPFs are replacing whole foods in diets on each part of the world.

Recently, the world’s largest review on the dangers to well-being of UPFs was published. It warned that such foods are subjecting millions of people to long-term harm, and urged swift intervention. In a prior announcement, a major children's agency revealed that more children around the world were suffering from obesity than too thin for the initial instance, as processed edibles overwhelms diets, with the most dramatic increases in low- and middle-income countries.

A leading public health expert, professor of public health nutrition at the University of São Paulo, and one of the review's authors, says that companies focused on earnings, not consumer preferences, are fueling the transformation in dietary behavior.

For parents, it can feel like the whole nutritional landscape is undermining them. “At times it feels like we have zero control over what we are serving on our child's dish,” says one mother from India. We interviewed her and four other parents from across the globe on the expanding hurdles and irritations of supplying a balanced nourishment in the age of UPFs.

Nepal: ‘She Craves Cookies, Chocolate and Juice’

Nurturing a child in this South Asian country today often feels like trying to swim against the current, especially when it comes to food. I cook at home as much as I can, but the second my daughter goes out, she is encircled by colorfully presented snacks and sugar-laden liquids. She persistently desires cookies, chocolates and bottled fruit beverages – products aggressively advertised to children. A single pizza commercial on TV is enough for her to ask, “Is it possible to eat pizza today?”

Even the academic atmosphere reinforces unhealthy habits. Her cafeteria serves flavored drink every Tuesday, which she looks forward to. She gets a six-piece biscuit pack from a friend on the school bus and chocolates on birthdays, and confronts a chip shop right outside her school gate.

On certain occasions it feels like the entire food environment is opposing parents who are just striving to raise healthy children.

As someone associated with the a national health coalition and heading a project called Advocating for Better School Diets, I comprehend this issue thoroughly. Yet even with my knowledge, keeping my eight-year-old daughter healthy is extremely challenging.

These constant encounters at school, in transit and online make it nearly impossible for parents to limit ultra-processed foods. It is not simply about children’s choices; it is about a food system that encourages and promotes unhealthy eating.

And the data reflects exactly what families like mine are experiencing. A comprehensive population report found that over two-thirds of children between six and 23 months ate unhealthy foods, and 43% were already drinking sugary drinks.

These figures are reflected in what I see every day. Research conducted in the district where I live reported that 18.6% of schoolchildren were overweight and more than seven percent were obese, figures strongly correlated with the rise in unhealthy snacking and increasingly inactive lifestyles. Further research showed that many youngsters of the country eat sugary treats or manufactured savory snacks on a regular basis, and this habitual eating is associated with high levels of tooth decay.

The country urgently needs tighter rules, healthier school environments and tougher advertising controls. Before that happens, families will continue fighting a daily battle against unhealthy snacks – a single cookie pack at a time.

In St. Vincent: The Shift from Local Produce to Processed Meals

My position is a bit particular as I was compelled to move from an island in our archipelago that was destroyed by a powerful storm last year. But it is also part of the harsh truth that is confronting parents in a area that is feeling the most severe impacts of environmental shifts.

“Conditions definitely becomes more severe if a cyclone or mountain explosion wipes out most of your vegetation.”

Even before the storm, as a food nutrition and health teacher, I was very worried about the increasing proliferation of quick-service eateries. Today, even community markets are participating in the shift of a country once defined by a diet of fresh regional fruits and vegetables, to one where greasy, salty, sugary fast food, full of synthetic components, is the preference.

But the situation definitely worsens if a natural disaster or geological event destroys most of your crops. Fresh, healthy food becomes rare and prohibitively costly, so it is really difficult to get your kids to eat right.

Regardless of having a steady job I am shocked by food prices now and have often opted for selecting from items such as peas and beans and meat and eggs when feeding my four children. Offering reduced portions or smaller servings have also become part of the post-disaster coping strategies.

Also it is quite convenient when you are juggling a demanding job with parenting, and rushing around in the morning, to just give the children a little money to buy snacks at school. Sadly, most educational snack bars only offer ultra-processed snacks and sugary sodas. The consequence of these challenges, I fear, is an growth in the already widespread prevalence of lifestyle diseases such as type 2 diabetes and hypertension.

Uganda: ‘It’s in Every Mall and Every Market’

The logo of a major fried chicken chain stands prominently at the entrance of a commercial complex in a urban area, daring you to pass by without stopping at the takeaway window.

Many of the youngsters and guardians visiting the mall have never traveled past the borders of the country. They certainly don’t know about the historical economic crisis that motivated the founder to start one of the first worldwide restaurant networks. All they know is that the brand name represent all things desirable.

In every mall and each trading place, there is convenience meals for all budgets. As one of the costlier choices, the fried chicken chain is considered a special occasion. It is the place local households go to celebrate birthdays and baptisms. It is the children’s incentive when they get a good school report. In fact, they are hoping their parents take them there for festive celebrations.

“Mum, do you know that some people pack takeaway for school lunch,” my 14-year-old daughter, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a regional restaurant brand selling everything from cooked morning dishes to burgers.

It is the end of the week, and I am only {half-listening|

Briana Garcia
Briana Garcia

An experienced optometrist passionate about educating on eye wellness and innovative vision technologies.